Cannes Lions: 11 Lions. 1 Gold (Promo & Activation), 5 Silvers (1 Cyber, 2 Media, 1 Outdoor, 1 Promo & Activation), 5 Bronzes (2 Direct, 1 Creative Effectiveness,1 Health Lion, 1 Promo & Activation) and 2 shortlists (PR and Cyber).

Effie: Grand Prix

D&AD: 2 Yellow Pencil Nominations, 2 Graphite Pencils, 1 Wood Pencil

Clio: 2 Golds and 4 Bronzes.

One Show: Silver, Bronze and merit.

London Festival: 2 Golds.

FIAP: Grand Prix, 2 Golds and 2 Silvers.

El Ojo de Iberoamerica: Grand Prix.

Wave Festival: Blue Wave (the Grand Prix of all the other GPs), 1 Gold and 1 Silver.

AME Awards: Platginum (Grand Prix).

Festival of Media LATAM: Campaign of the year (Grand Prix), 1 Gold and 3 Bronzes.

Facebook Studio: Gold (Brazil's first).

And other festivals.

 

Unfortunately, it's easier to be shocked with the burial of a luxury car than the burial of organs that can save many lives. To change that, Chiquinho Scarpa - a Brazilian eccentric millionaire celebrity - posted on Facebook that he would bury his Bentley to use it in the afterlife, inspired by the Pharaohs. The buzz was amazing and the media strongly criticized his decision, making an unaware and involuntary 10 million dollars integrated campaign for free for ABTO (Brazil's National Organ Transplant Association), which impacted more than 172 millions of people only in the social networks. On the day of the burial, with the press heavily present covering the funeral and broadcasting it live to the whole country, the stunt was revealed with a powerful message: “way more absurd than this is burying your organs”, opening the National Week of Organ Donation. In only 1 month, the organ donations increased 31,5%.