Cannes Lions: 1Silver in Media, 1 Bronze in Radio.

Effie: Grand Prix

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We created a media that did not exist: in all the games of Brazil's 2010 National League broadcasted by Band TV, the goal was celebrated in a special way - instead of the traditional “goal scream” of the narrators, we hear the Coca-Cola way of shouting goal. The supporters started to mimmic the Coca-Cola shout in the stadiums. And the Coca-Cola jingle for the 2010 World Cup, which features the new goal shout in the chorus, stopped being a jingle to become a real song, that went on to be one of the most requested hits on the radio stations and turned into Brazil's World Cup soundtrack - dethroning the official song of the event, by Shakira. Our jingle also won a Bronze in Cannes in the Radio category.