COCA-COLA: MEXICAN WAVE

El Ojo de Iberoamerica: 2 Golds.

FIAP: 1Silver and 1 Bronze.

Creative Club of Sao Paulo: Silver.

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A 52.5 feet / 16 meters billboard in two subway stations of São Paulo took the spirit of celebration of the World Cup to more than 16 million people in three months. The concept was simple: you move, the fans in the billboard rise.