SHELL: USED OIL POSTER

Cannes Lions: Shortlist.

El Ojo de Iberoamerica: Gold.

Wave Festival: Bronze.

Shell recycles all the old oil discarded in the changes made at their gas stations. But not a single soul knew that. With a simple silk-screen printing machine and using the old oil as paint, the clients who made the oil change at Shell stations saw their garbage become art right there, right after the service. And, of course, took the beautiful souvenir back home.