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Women's soccer has only 0.5% of male sponsorship. How can we shed a light to it during male soccer biggest event, the World Cup? We did a parody of the biggest and most memorable World Cup campaign of all time: Nike's “Write The Future”. Instead of the over-the-top millionaire and glamorous production showing off the most famous male players on the planet, we made our own version that suits best the poor, sad, amateur and penniless reality of women's soccer - starring, of course, a bunch of unfairly unknown Jane Does, that could be celebrities themselves if financial support were higher.

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Watch the full parody below (first video) and then the videocase (second video) with a split screen comparing the original with the parody.